No matter whether you’re a B2C or B2B, email remains one of the most effective marketing tools available to businesses. It’s personalized, targeted and delivered directly to your customers.
But it’s not exactly a slam dunk. Here are some email tips to up your game and level the playing field.
Plan email content and strategy
For your business to be successful at email marketing, you must first develop a good game plan. Make sure your team clearly understands what business news and content you plan to promote with each send, along with some engaging Calls to Action and service offerings to include.
Start small with emails
Some of us must crawl before we walk, meaning not every company has the capacity to spin up bi-weekly emails. It’s better to start small and stay consistent than deliver spotty emails no one expects. Craft a simple monthly newsletter with some coaching from our team and you’re sure to score some points with your client list.
Generate feedback and leads with automated emails
Many marketers struggle with limited capacity to properly capitalize on the client list generated through their website form submissions. That’s why we crafted a Net Promoter Score program that automatically follows up with interested clients by email 60 days after your initial contact. Businesses receive helpful customer feedback and stay top-of-mind with customers.
Build a customized email template
Our designers can craft a customized, branded email template that gives you a set layout each month, which makes planning your message simple. With the integration of gravity forms to our email marketing tool MailChimp, it’s easier than ever for businesses to build a subscriber list and manage content.
Include your blog posts, custom-designed ads and landing pages in your emails for a piece of marketing that’s easy to track. You’ll clearly see what drives customers to engage with your emails. Analytics provided through MailChimp allows us to see how each piece of the email performs and gauge which content pieces resonated with readers.
Without a solid email strategy in place, your email marketing campaign is destined to be a bust. Don’t be left scrambling at the last minute to scrape up stale content. Get in the zone with a little content planning and strategy beforehand.